Our Story
Doch, founded in 2017, is a fashion brand based in Toronto, Canada. The company focuses on luxury eveningwear and cocktail dresses for women.
Doch brings you the perfect fusion of Balochi tradition and modern fashion trends. Doch – a term used for traditional Balochi handcrafted embroidery, has a rich history of over thousands of years. It is an integral part of the Baloch culture and identity. Each Doch is a majestic interweaving of vibrant coloured threads that form unique geometric patterns, revealing an artistic representation of diverse regions and landscapes of Balochistan. Doch embarked on a mission to bring the unique Balochi embroidery to the forefront of modern fashion.